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Tips for Marketing Your Business With Bulk SMS There are different marketing avenues that companies can choose to drive sales. Bulk SMS marketing is among the options companies can go for. However, most businesses do not concentrate on SMS marketing. Bulk SMS marketing is not popular among businesses due to a number of reasons. For instance, some business owners think the marketing is too expensive. However, these reasons are not justified. Studies indicate that SMS messages are read faster and frequently than email or social media posts. Most SMS messages are read within five seconds of them being delivered to a recipient’s phone. Thus, you can be sure of getting your message to your audience in a better way using SMS. However, bulk SMS marketing comes with some challenges you should know. Users consider their mobile phones as private property. Therefore, they last thing they would expect to receive is an irrelevant or annoying message. For this reason, you need to work on your SMS campaign. You can get a positive ROI on your bulk SMS marketing campaign by following the tips below.
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Use Content that Resonates With Your Audience The message you send in your SMS marketing message is crucial to your success. Your end goal should guide you on the kind of content to send. Still, there are some rules to follow in bulk SMS campaigns.
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One of the challenges of SMS marketing is that you have a short space within which you have to convey your message. You only have 612 characters to convey your message. For this reason, you have to be precise and clear. If the message is too short, it may not provide enough information. If it is too long, it may make customers lose interest. When you send a text message, you should aim to get a response from your audience. Therefore, make sure the message will compel your audience to take action. One of the ways in which you can attract your audience’s attention through bulk SMS is by sending out offers. A number of studies have shown that consumers respond better to promotional messages sent to them through SMS. If you are sending an offer, it is important to clearly explain it in the SMS. You should also instruct the audience how they can redeem the offer. One way in which you can do this is by sending out a discount code on the SMS. This will make the consumer feel the offer is exclusive to them. Ensuring your offer has a deadline is also important. When your offer has a deadline, your target customers will act quickly to ensure they don’t miss it. You can have success with bulk SMS marketing by following the guide above.