Do You Want To Get Kickstarter Backers?
There is a lot of income with many people for disposing. A good percentage of Americans have a good amount of income at their discretion. This makes them spend more than they need due to the high income bracket. They save some but a lot of it is spent on furniture,movies and fun things.
If someone wants to fund their kickstarter campaign that money is not seen. The fact that people may not be funding your campaign may be a concern despite the fact you may not have the right over it.
You might be thinking the idea is not as good, what the problem could be or if your incentives are not realistic.
Keep reading to know how to optimize your attempts.
Seasoned marketers know about the Pareto principle also known as the 80/20 rule which most of us know but don’t implement. If you are marketing using broad strokes and can’t answer if you are implementing the 80/20 there is no reason why you don’t have backers. Your kickstarter operation should now be looked at as a business. This is because it is always good to do market research for your business.
Building a “sales funnel” is one of ways that can be used to estimate interest in the business and set up a marketing pool. It is however not a sales funnel because nothing is being sold but there are pointers that explain how it works.
The 80/20 rule should be when you are reaching out for potential backers and conversion of undecided backers.
The first part should be the landing page which should contain details of your services or products briefly. Then implore amongst the leads if in future they would back your campaign. You can then offer them the choice of receiving the information by email.
Next, using your landing page start an advertising campaign and this idea can be with your potential backers using the pay per click (PPC)campaign.
A kickstarter facebook group should already be up and running this is if you are aware of how to crowdfund with the latest developments. Getting help on how to improve your product should be the sole purpose of the group. Your products will be better sold by your backers if you involve them in product development and involve them in the campaigns.
Lastly, if you shift your concentration on the 80/20 rule, the sales funnel approach and the facebook group instead channel it to the backers.